Are Podcasts Still Popular? Why the Medium Is More Relevant Than Ever

With the rise of TikTok, YouTube Shorts, and AI-generated content, some have questioned whether podcasts have had their day. Are podcasts still popular in 2025? The data—and the culture—say yes. Over 21 million people in the UK regularly listen to podcasts, representing roughly 40% of the adult population. What’s more, podcast listenership continues to grow […]